CHECK POINT results can be reported on very quickly (within 24 hours), in any size market and with both consumer and business-to-business target groups. It is most often used to screen and evaluate:
Package designs, product concepts, new product formulations, promotional ideas or packages, retail environments and displays.
Brand names, logos, positioning statements, product and service features.
Print, radio & television advertising, from rough concepts & storyboards to finished executions.