Oxygen Research Inc. employs a specific online approach to ensure the utmost flexibility, low cost and fast turnaround that typically provides a full PowerPoint report of findings and insights within 1 to 3 days of field closure.
Oxygen: project management, methodology and questionnaire design.
Online programming/hosting company: Oxygen works with a limited number of companies specializing in programming and hosting online surveys that meet its high standards. When the survey requires consumer sample, three sample providers provide quotes to ensure that this element remains cost effective.
Oxygen: completes data tabulation, analysis and reporting of all findings.
Oxygen Research Inc. has completed over 100 online surveys for a major international investment bank with Financial Advisors and other staff over several years. Oxygen has been trained to use Verint survey software for this firm, permitting Oxygen Research to control the whole survey process, facilitating extremely fast turnaround from questionnaire programming to reporting of results.
PRERECRUITED QUALI-QUANTS USING WIRELESS DATA CAPTURE
A diagnostic screening and measurement tool designed to provide decision makers with the utmost in strategic decision making direction, at any point including the earliest stages of the product or communication development process.
CHECK POINT offers the successful merging of the valuable insights and rich diagnostics that come from qualitative exploration with the assurance and reliability provided by quantitative measurement.
CHECK POINT is the ideal solution when there is a need to explore early-stage ideas and concepts and to obtain direction for their further development. It is particularly useful as a screening tool, when several alternatives are being considered and consumer input to the development process is required to move forward. Any finished product can also be accommodated easily.
Because each CHECK POINT is custom-designed, it is inherently flexible and adaptable to almost any situation and it can be used to explore the strengths and weaknesses of communication material in almost any format, and at almost any stage of development.
Results are typically available in a full PowerPoint report that blends quant + qual insights and recommendations the day after field.
CHECK POINT results can be reported on very quickly (within 24 hours), in any size market and with both consumer and business-to-business target groups. It is most often used to screen and evaluate:
Package designs, product concepts, new product formulations, promotional ideas or packages, retail environments and displays.
Brand names, logos, positioning statements, product and service features.
Print, radio & television advertising, from rough concepts & storyboards to finished executions.