Oxygen Research LLC

Breathing new life into brands

  • Oxygen Research LLC is a full service marketing research company headed by Glenn Saxby that began operations in early 2004

Why Us?

  • Glenn has been working in the marketing research field since 1984. He has worked on both the corporate and supplier side, including stints with CIBC (one of the top five banks in Canada), extensive consumer research work across many SE Asian markets and work in several small to medium sized consultancies. He holds the CMRP (Certified Market Research Professional) industry designation.


  • Oxygen operates with highly skilled and experienced senior research professionals and maintains an extensive network of specialists that are used as needed to build the best project team most suited to each research program.


  • Online and pre-recruited quali-quants using wireless data capture are the research methods most frequently used by Oxygen Research.

Clients since Inception

Financial / Insurance

  • TD Bank Financial Group including retail bank, insurance and wealth (TD Waterhouse) and TD Bank in the US
  • iter8 Insurance Software Solutions
  • Morgan Stanley (US)
  • Prudential (US)

Other Service

  • Reliance Home Comfort
  • Aeroplan
  • Time Warner Cable (US)
  • Infrastructure Engineering (US)

Packaged Goods

  • Campbell's Soup
  • Danone
  • L'Oreal
  • Wrigley
  • Cangro Foods
  • Hain Celestial
  • Burnbrae Farms

Pharmaceuticals

  • GlaxoSmithKline
  • Johnson & Johnson

Transit

  • Burlington Transit
  • Viva
  • York Region Rapid Transit

Retail

  • BASICS Office Supplies
  • Subway Restaurants

Arts & Culture

  • Royal Ontario Museum

Consultancies

  • Insignia Research

Other

  • Canadian Association of Optometrists
  • CBC (Canadian Broadcasting Assoc.)
  • Toronto District School Board

Online

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THE APPROACH

Oxygen Research LLC employs a specific online approach to ensure the utmost flexibility, low cost and fast turnaround that typically provides a full PowerPoint report of findings and insights within 1 to 3 days of field closure.


Oxygen Research Inc. has completed over 100 online surveys for a major international investment bank with Financial Advisors and other staff over several years. Oxygen has been trained to use Verint survey software for this firm, permitting Oxygen Research to control the whole survey process, facilitating extremely fast turnaround from questionnaire programming to reporting of results.

PRE FIELD

Oxygen: project management, methodology and questionnaire design.

FIELD

Online programming/hosting company: Oxygen works with a limited number of companies specializing in programming and hosting online surveys that meet its high standards. When the survey requires consumer sample, three sample providers provide quotes to ensure that this element remains cost effective.

POST FIELD

Oxygen: completes data tabulation, analysis and reporting of all findings.

Customers have questions, you have answers. Display the most frequently asked questions, so everybody benefits.

CHECKPOINT TM PRERECRUITED QUALI-QUANTS USING WIRELESS DATA

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THE METHOD

A diagnostic screening and measurement tool designed to provide decision makers with the utmost in strategic decision making direction, at any point including the earliest stages of the product or communication development process.


CHECK POINT offers the successful merging of the valuable insights and rich diagnostics that come from qualitative exploration with the assurance and reliability provided by quantitative measurement.


CHECK POINT is the ideal solution when there is a need to explore early-stage ideas and concepts and to obtain direction for their further development. It is particularly useful as a screening tool, when several alternatives are being considered and consumer input to the development process is required to move forward. Any finished product can also be accommodated easily.


Because each CHECK POINT is custom-designed, it is inherently flexible and adaptable to almost any situation and it can be used to explore the strengths and weaknesses of communication material in almost any format, and at almost any stage of development.


Results are typically available in a full PowerPoint report that blends quant + qual insights and recommendations the day after field

APPLICATIONS

CHECK POINT results can be reported on very quickly (within 24 hours), in any size market and with both consumer and business-to-business target groups. It is most often used to screen and evaluate:

  • Package designs, product concepts, new product formulations, promotional ideas or packages, retail environments and displays
  • Brand names, logos, positioning statements, product and service features
  • Print, radio & television advertising, from rough concepts & storyboards to finished executions

Have you opened a new location, redesigned your shop, or added a new product or service? Don't keep it to yourself, let folks know.

Contact Us

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How Can We Help?

We love helping businesses thrive. So, contact us, and let's see how we can help you impact your business growth. 


gsaxby@oxygenresearchinc.com

Oxygen Research LLC

1120 E Cactus Rd. Palm Springs, CA 92264

760 410 3685

Hours

Monday - Friday: 9am - 5pm

Saturday: By appointment

Sunday: Closed